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Shubham Sinwal

Shubham Sinwal

Sales & Growth Expert

Growth Manager @ Spotify
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Strategy and result-driven Growth Marketer with 5+ years of experience driving customer acquisition, engagement, cross-sell, and reactivation for B2C Unicorn tech startups in the area of e-commerce, fintech, and retail. Gtm lead & P&L management with budgets around $10M. Growth efforts I have driven have scaled multiple Businesses from 0 to 1, one now being the biggest in UAE & Singapore.


GTM Strategy
Performance Marketing
Consumer & Market Research
Retention Marketing
Digital Marketing
Product Marketing
Product Marketing


Product Marketing Manager

PayU Finance (LazyPay + Paysense)

GTM lead for Loans & BNPL Cards business- Driving Acquisition & Cross-Sell Strategy. Reporting Directly to Business & Product heads across Businesses. Driving Experiments on reactivation, and engagement across performance, product merch, and CRM. Responsible for getting a lift of 4% on a churned base of 2million users. Minimizing churn with cross-functional teams, through sophisticated retention models built on Machine Learning. Building marketing capabilities along with the data science & engineering team to drive predictive intelligence in campaigns, attribution measurement & automating ad-hoc campaigns.

Associate Growth Manager

Urban Company

GTM lead for UAE-Responsible for GTM strategy & execution, Managing entire P&L -Scaled the UAE business from scratch to the top two in the market within 18 months. Managed Budgets of over 5 million USD Across Fb, Google, Snapchat, and Programmatic for Driving Performance & Brand Marketing Achieved an improvement in CAC by 25% with 2x growth in New users. Worked closely with the tech & product teams to minimize funnel leakages. Responsible for improved conversion on paid channels by 5 % Point with 1.5x Growth in traffic. User Segmentation by RFM models and qualitative research, creating 500+ personalized campaigns for different cohorts of the base - Responsible for taking UAE to its pre covid peak (from 30%) within 3 months after Covid. Worked on creative & Market positioning strategy through consumer insights & research. Hired and led a team of 2 Associates and 5 interns, building digital execution capabilities.


COBB- Clothing

Led Growth for Cobb Retail Store for Clothing & Fashion in India and UAE-Responsible for making the store one of the biggest in Rajasthan (India) in a period of 1 year